Ariel LopezSOLUTIONS CONSULTANT PORTFOLIO

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Live public product

Appointment ROI Calculator

A live product connecting appointment conversion, retention and business economics

THE BUSINESS PROBLEMHow can an appointment-based business see how lead conversion, attendance, sales and repeat visits affect its financial scenario?
RESULT & STATUSA publicly available calculator with lead-flow, revenue, retention and cost inputs. The calculator is accessible through the product homepage.

I defined the product concept and its conversion, retention and cost inputs, then reviewed how the customer moves from assumptions to a financial scenario. How I build and review →

The problem

I framed the product around the full appointment journey. A lead, a booking, an attended appointment and a closed client represent different steps; retention adds another assumption about future value.

My decisions

Separate the conversion steps

Show booking, attendance and closing as individual inputs so the visitor can identify which assumption they are changing.

Include the cost of acquiring business

Place marketing spend and other monthly costs alongside the revenue assumptions.

Make repeat business explicit

Provide retention rate and duration inputs rather than silently assuming that every client returns.

Explore the published product

Make the business assumptions visible.

Open the product homepage and select Launch Calculator. Its inputs let you explore the relationships between conversion, retention and cost.

Actual Appointment ROI Calculator interface showing lead flow, revenue, retention and monthly cost inputs.
Actual calculator interface with sample inputs · captured September 2026

Lead flow

Monthly leads, booking rate, attendance and closing each have a separate input.

Revenue & retention

Sale value, retention rate and retention months expose assumptions about repeat business.

Costs

Marketing spend and other monthly costs give the scenario an explicit cost basis.

Evidence and outcome

Inspect the public product using the links above. The notes below explain what to look for.

A product you can open

Open the homepage and choose Launch Calculator to inspect the lead-flow, revenue and cost sections. Sample inputs are already visible, and the product provides a results view.

Evidence: Live homepage and calculator reached through its navigation, inspected September 6, 2026.

A clear discovery conversation

The interface makes monthly leads, booking rate, show rate, close rate, sale value, retention and costs available as separate assumptions. These inputs provide a concrete basis for discussing where a customer sees opportunity.

Evidence: Public calculator input labels; no customer records used.

The live product demonstrates carrying a business question into a public interactive experience. Its projections depend on inputs; they are not evidence of realized revenue, customer adoption or independently validated forecasts.

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